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Jennifer Willey

Founder & CEO, Wet Cement

Jennifer Willey is dedicated to building fearless, future-ready individuals and teams that drive innovation and growth. Since launching Wet Cement in 2017, she's helped thousands of people worldwide develop the skills and mindset to achieve their potential by leading keynotes, workshops, and leadership programs. Now, she wrote Fearless in 5: Confidence, Communication, Connection, Control, and Courage to help professionals and leaders get ahead while building momentum, resilience, and lasting impact at every career stage.

Jenn understands what drives outcomes, as she's been responsible for business growth in organizations large and small. Her career spans more than two decades as a growth strategist and sales executive at Yahoo, AOL, pwc, WebMD, Sharecare, and The Trade Desk. Before transitioning to corporate leadership, Jennifer was an award-winning journalist, serving as a TV news anchor and reporter, which helped her master storytelling, on-air presence, and audience engagement.

Jennifer is a Certified Speaking Professional (CSP) with the National Speakers Association, an International Women’s Day-recommended speaker, and a Speakers Associates Preferred Bureau Partner. Jennifer was named Captivate’s global "Driver of Diversity" and honored as a "Woman of Achievement" by the Princeton Mercer Chamber of Commerce.

Jenn serves on the Executive Women of New Jersey's Leadership Council. She is part of the WBEC-Metro NY/DMV SAGE Program faculty and a Luminary facilitator. She founded and leads the Alliance for Science (DA4S) Supplier Partnerships for Relationships and Learning Initiative, is an Advisor for Comexposium Japan, the Head of the DPAA's Women’s Empowerment Initiative (WE.DOOH), and led the Empower and Elevate Training Academy for 100+ Founders in Europe and the UK (delivered in partnership with ESDP and MSDUK). She is a frequent speaker at the Society for Human Resource Management (SHRM) conferences, the NJ Conference for Women, and the Women's Business Enterprise National Council (WBENC).

Jennifer has a B.S. in Communications from Cornell University and a Diversity and Inclusion Certification from eCornell. She's a proud Mom to two young men and lives in New Jersey with her husband, John (her videographer at her first on-air job!), and cavapoo, Snowball.

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