A message from Jenn
Why I wrote Fearless in 5 for you
When I started my career, I was full of hope, ambition, and excitement. I believed that if I worked hard, delivered great results, and treated people well, everything else would take care of itself. Recognition would come. Opportunities would appear. Promotions would follow.
But as I climbed the corporate ladder, I realized something important: hard work alone isn't enough. Especially, as a woman.
Over time, I began to see that my experience wasn't unique. I met brilliant, talented people—especially women and emerging leaders—who were facing the same challenges. They had incredible ideas, enormous potential, and a genuine desire to make an impact. Yet too many were holding back, doubting themselves, struggling to navigate workplace politics, or trying to figure everything out alone. That realization sent me on a mission.
Along the way, I lost confidence. I questioned myself. I struggled to advocate for what I wanted and deserved. I worried about asking for help because I thought it would make me look less capable.
I wanted to feel like a strong warrior, but when I looked in the mirror, I saw a little girl.
Like so many high achievers, I became my own biggest obstacle.To prove my worth, I worked harder than everyone else (and burned myself out over and over in the process). I often felt like a fraud or that I was faking it at work. I waited for my hard work to speak for itself. I assumed others would notice my contributions. I thought if I just kept my head down and worked harder, everything would work out. It didn't.
For years, I studied what helps people move forward despite fear. I conducted research, interviewed experts, coached leaders, and learned from thousands of professionals around the world by gathering and analyzing audience data in my global workshops. Through that work, I uncovered what I call the Fearless Fundamentals: Confidence, Communication, Connection, Control, and Courage. These are the skills that help people stop waiting and start advocating. Stop second-guessing and start speaking up. Stop going it alone and start building the relationships, support systems, and opportunities that change careers—and lives.
My heart breaks when I see talented people dim their own light because they don't recognize their value. It frustrates me when I see capable professionals overlooked for opportunities simply because no one taught them how to navigate the unwritten rules of success. That's why I wrote Fearless in 5.
I wrote this book for the person I once was. The one with big dreams, great ideas, and endless potential—but who needed a roadmap. The one who wanted to contribute, lead, earn, and achieve more, but wasn't always sure how.
My goal is simple: to help you get where you're going faster, with fewer detours, fewer self-imposed limitations, and far more confidence. This book is packed with practical tools, research-backed strategies, and real-world lessons designed to help you build a career—and a life—you love.
Let's unleash that fearless warrior within
My promise is that Fearless in 5 will help you avoid some of the mistakes many of us learned the hard way, so you can spend less time doubting yourself and more time becoming the person you're meant to be.
If any part of this story feels familiar--if you've ever questioned yourself, played small, felt overlooked, or wondered what more might be possible for you--then this book is for you. I'd be honored to join you on your journey toward becoming more confident, connected, courageous, and fearless in every area of your life.
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Author Jennifer Willey
Global Speaker, Trainer, Coach and Advisor Founder and CEO, Wet Cement
Jenn has helped more than 10,000 people worldwide develop the skills and mindset to achieve their potential, since launching Wet Cement in 2017. She leads keynotes, workshops, and leadership programs for Fortune 500 and high-growth companies, global associations, and for some of the world's biggest conferences. She wrote Fearless in 5 to help professionals and leaders get ahead while building momentum, resilience, and lasting impact at every career stage.
Jenn understands what drives outcomes, as she's been responsible for business growth in organizations large and small. Her career spans more than two decades as a growth strategist and sales executive at Yahoo, AOL, pwc, WebMD, Sharecare, and The Trade Desk. Before transitioning to corporate leadership, Jennifer was an award-winning journalist, serving as a TV news anchor and reporter, which helped her master storytelling, on-air presence, and audience engagement.
Her commitment to advancing professionals and entrepreneurs is evident in everything she does. She serves on the Executive Women of New Jersey's Leadership Council, trains founders of Women-Owned Businesses (through the WBEC-Metro NY/DMV SAGE Program, founded and leads the Alliance for Science (DA4S) Supplier Partnerships Initiative, advises Comexposium Japan, leads the DPAA's Women’s Empowerment Initiative (WE.DOOH), and led the Empower and Elevate Training Academy for 100+ Founders in Europe and the UK (delivered in partnership with ESDP and MSDUK).
Jennifer is a Certified Speaking Professional (CSP) with the National Speakers Association, an International Women’s Day-recommended speaker, and a Speakers Associates Preferred Bureau Partner. She is a frequent speaker at the Society for Human Resource Management (SHRM) conferences, the NJ Conference for Women, Disability:IN, and the Women's Business Enterprise National Council (WBENC).
Jennifer was named Captivate’s global "Driver of Diversity" and honored as a "Woman of Achievement" by the Princeton Mercer Chamber of Commerce.
Jennifer has a B.S. in Communications from Cornell University and a Diversity and Inclusion Certification from eCornell. She's a proud Mom to two young men and lives in New Jersey, USA, with her husband, John (her videographer at her first on-air job!), and cavapoo, Snowball.
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